Introduction In modern fast-paced business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a core strategy for gaining a competitive advantage, but the emergence of AI technology has transformed this field. AI-powered tools are reshaping how companies collect, analyze, and act upon data about their

Introduction Social media marketing has evolved dramatically in the last few years, shaped by shifts in innovation, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of organizations and